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About XCMG
XCMG’s predecessor was established in 1943 and was restructured in July 1989. XCMG has always been the leader of China’s construction machinery industry. At present, XCMG ranks in the Top 5 in the global construction machinery industry, 122nd of Top 500 enterprise in China, and 49th of Top 500 manufacturing industry in China.XCMG is a large-scale enterprise group in China’s construction machinery industry, with the largest scale and most diverse series of products.
The annual operating income of XCMG has increased to ¥87billion in 2011 from 386 million Yuan since its foundation, ranking Top 1 in China’s construction machinery industry. Market shares consisting of 9 kinds of main machines and 3 kinds of key components will push XCMG to rank first in China
The XCMG GR series Motor Graders are mainly used in ground leveling ,canalling, slope scraping, earthmoving, scarification or snow removal work on road, airfield, farmland, and so on. They are necessary construction machinery for national defense engineering, mine construction, town and country roads building, and farmland improvement
Since the induction of China into the World Trade Organization (WTO) in 2001 the business world has become a much different place. With the Chinese economy now open domestic firms have began to purse business abroad, many of which becoming quite successful in a short period of time. International Chinese construction equipment firms have started to steal market share from established firms, cutting into a significant portion of their profits and jeopardizing the livelihood of many small and medium sized organizations.

The global construction equipment industry is in a state of change, with a number of new Chinese entrants starting to flourish in emerging country markets. Often times, domestic firms lack monetary resources, preferring to purchase two lower quality, less expensive Chinese machines, rather then one higher priced, superior quality unit. International firms who build their business on high priced, high tech, quality machines with extensive after sales service are beginning to explore different strategies to help them compete in new market conditions.
This master thesis investigates how Chinese construction equipment firms internationalize (i.e. how they enter new markets and how they are driven to exit their own). For this, the institutions of China and Brazil are comparatively analyzed, Porter’s five forces model is used to analyze the Chinese construction equipment industry, while distinct resources, capabilities and key success factors are defined and analyzed for Sany and Xuzhou Construction Machinery Group (XCMG). After careful analysis, the authors bring to light various take-off drivers, patterns and strategies of Chinese construction equipment firms when internationalizing or venturing abroad. Chinese construction equipment firms are beginning to follow their Western counterparts, focusing their efforts on product quality and extensive customer service. Warranties, parts centers, aftermarket service and strategically placed research and development facilities are becoming more greatly utilized, expanding the quality and offerings of Chinese firms, while adding to the customers perception of overall value. These key insights expand the knowledge base associated with Chinese construction equipment firms in developing markets, while unlocking new theoretical perspectives for supplementary research.
GR SERIES MOTOR GRADER GR215
Adopt the unique XCMG'S blade mechanism. The blade is made of very hard material. reloadable and it is controlled by two cylinders for changing angle, so with prefect evenness and balance. And cutting in angle can be easily controlled according to different soil conditions.
The hydraulically actuated blade can be positioned on either side up to a full 90 degree. all desired bank cutting angles of the blade can be controlled from the operator's compartment, for quicker, effort-minimizing operation and increased productivity.
Brake system
The traveling brake system adopts the hydraulic components from the westen countries. The hydraulic hub-type applies its performance on four middle and rear wheels. The parking brake system is of hub-type hand brake, which ensures the safty during travelling by appling its function on the output shaft of gearbox. Double circuit hydraulic brake system is adopted currently to increase the security of the machine.