The History of Toyota is a History of Challenge.
Through innovation and passion, Toyota has made that which was impossible, possible. The company has fearlessly challenged what was considered impossible, as a result, since its foundation, it has realized countless dreams. “Start Your Impossible” is a vision for Toyota boldly challenging the future, as a promise to customers and society, transcending the established concept of an automobile manufacturer. What we are going to aim for from now on, and how will we do it? We should consider this from two perspectives
Starting with the hope of contributing to society through manufacturing, Kiichiro Toyoda established an Automotive Department within Toyoda Automatic Loom Works, Ltd. in 1933. Since then, with an ear to the needs of the times, we have resolutely tackled various issues, transcending our imagination and capability to make cars imbued with love around the world. The accumulation of everyone’s hopes and skills has created today’s Toyota. The concept of “making ever-better cars” is the Toyota spirit as it was and always will be.We’ll take a closer look at Toyota’s car making.
There’s no idea how far it’ll go. However, we’re excited about hydrogen
At Toyota, we first launched our hydrogen project, recruiting engineers in-house in 1999. Although it was sailing in uncharted waters, the engineers who finally gathered had a wide range of ideas and life experiences. Among the engineers who applied was one who decided to participate due to the birth of his first child. Another engineer hoped to find an outlet in the new business for a passion for energy conversion engineering, which he had studied at university.
Fossil fuels will eventually run out. We must control CO2 emissions to avoid irrefutable damage to our world
As we face risks on a global scale, what should we do? The benefits of using hydrogen for power have been understood by engineers worldwide for many years. However, previously, nobody had thought the principles could be applied to cars. People thought the endeavor to develop a hydrogen-powered car would end in failure. Among the diverse opinions put forward, the biggest encouragement was a comment from then-chairman Eiji Toyoda, “We’ll never know unless we try.” However, if the result is only a test vehicle, it wouldn’t be Toyota Manuals. Our aim is to develop a car that the general public can afford. Our engineers proposed various hypotheses and built numerous prototypes, encountering many obstacles. They worked overnight in the laboratories, and had repeated discussions in search of a new solution. Many times they experienced disillusion, but always they resolved to persist. Now, almost 20 years have gone by.
The destination of Toyota’s creativity and effort was MIRAI
MIRAI has gained great acclaim around the world. But the price is still considerable. There’s also the issue of hydrogen fueling stations. However, as development progresses, our confidence that hydrogen has the power to change society is growing. Our dream for hydrogen is not only for its application in other vehicles such as buses and forklifts, but is expanding to include home, office and plant fuel cells and new infrastructure. In fact, children born in the year the project began are now joining Toyota. Our current technology and passion can be passed on to them, and subsequently be passed on to the following generation. The future is approaching rapidly