Lexus’ passion for brave design,imaginative technology and exhilarating performance enablesthe luxury lifestyle brand to create amazing experiences for its customers.Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then,Lexus has developed its lineup tomeet the needs of global luxury customers in more than 90 countries.In the United States, Lexus vehiclesare sold through 241 dealers offeringa full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader.Lexus also offers eight F SPORT models and two F performance models.Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
Lexus competes in the luxuryautomotive industry, the mostprestigious race in the world.Lexus’ history and experience,gained over more than two decades,has culminated in the creation of ourautomobiles, the finest ever built. Lexus will win the race because:Lexus will do it right from the start.Lexus will have the finest dealernetwork in the industry. Lexus will treat each customeras we would a guest in our home. If you think you can’t, you won’t.If you think you can, you will. lexus rx 350,lexus rx,lexus suvs,lexus suv,2020 lexus,lexus gx,2020 lexus rx,lexus dealers near me,lexus nx,2020 lexus gx,2020 lexus rx 350,lexus trucks,lexus rx sales,2020 lexus gx 460.
Lexus starts its dominance in JD Power customer satisfaction surveys in USA,becoming the first brand to win the ‘triple crown’ of sales satisfaction, initial quality and being rated overall top brand for customer satisfaction. Lexus becomes the USA’s number one luxury import brand, outselling BMW and Mercedes-Benz.
Lexus joins the world’s largest design event, the Salone del Mobile di Milano (Milan Design Week). Through collaborations with world-renowned designers that create unique installations, Lexus aims to expressits vision of a true luxury brand and its unique interpretation of design.
Lexus’s L-finesse design philosophy is applied to new production vehicles – the second generation IS and third generation GS sedans. They capture the core qualities of the design language, defined as “incisive simplicity” and “intriguing elegance”.
The LF-C concept makes its debut at the New York Motor Show, establishing the hallmarks of the new Lexus Design direction, portraying incisive simplicity and advanced technology. The RX 400h is launched – the world’s first premium hybrid SUV. Its Lexus Hybrid Drive powertrain givesit the fuel consumption and emission levels of a much smaller, compact vehicle.
Lexus presents its LF-Ch concept car at the Frankfurt motor show, signalling its interest in launching its first model to compete in the European C-premium market Lexus introduces the third generation RX 350 and RX 450h reinventing the vehicle that created the premium SUV market. The all-new IS 250C hard-top convertible and the all-new second generation GS 460 go on sale.
Lexus works with The Weinstein Company in an unprecedented collaboration between the motor and film industries to establishthe Lexus Short Films series. Together the companies host the premiere of the first five films at the Cannes Film Festival in May.
Lexus introduces its Lexus Safety System+ package of advanced active safety features, designed to help prevent accidents happening and lessen the consequences if an impact does occur. Features include a Pre-Crash System, Lane Departure Alert and an Adaptive High-beam System. The visionary Lexus LF-FC (Lexus Future-Flagship Car/Fuel Cell)Concept offers a glimpse of the design and technology under consideration for a future flagship sedan that could reach the market around the end of the decade.
The Lexus Torque Vectoring Differential(TVD) is the world’s first installation of a torque transfer-type torque-vectoring system in a front-engined, rear-wheel drive sports coupe. TVD enhances traction and control for extraordinary levels of handling and performance.
Lexus forms a creative collaboration with the actor Jude Law to launch the “The Life RX”.The international promotional campaign is designed to amplify the qualities and appeal of the new luxury SUV, the 2016 Lexus RX